Gerry's Grill in Singapore

source: http://www.philstar.com/Article.aspx?articleId=630162&publicationSubCategoryId=66

Gerry's Grill bares int'l expansion plans

MANILA, Philippines - Gerry’s Grill, the premier family oriented restaurant in the country, recently unveiled plans to expand its borders overseas further, even as it beefs up its operations and branches locally.

The restaurant chain, which sports 42 branches spread over Luzon, Visayas and certain parts of Mindanao, will soon open its third international branch in the much talked about Marina Bay Sands in Singapore.

“We initially tested how the brand will be accepted in the US and because of the overwhelming positive response that we got from both our Filipino and foreign guests, we felt that it is the right time to bring Gerry’s Grill to other countries,” stated Meggie Jose Gerry’s Grill marketing director.

Jose explained that the company started taking a serious look at the market overseas since receiving numerous inquiries through the Gerry’s Grill website about the company’s plans to open abroad.

Jose revealed that the Singapore branch will be an exciting addition to end 2010, strengthening its international presence as recently seen in its hugely successful Union City and Artesia, Los Angeles branches in the United States.

“The expansion of Gerry’s Grill is more than just a business move, it is our way of reaching out to Filipinos overseas and it is our humble contribution to promote Filipino food in the international scene,” Jose stated.

Among the exciting dishes that Filipinos in Singapore will soon get to enjoy are the classic favorites Crispy Pata, Inihaw na Pusit, and Pork Sisig, as well as the well-loved selection of Filipino dishes, both new and old, in the Gerry’s Grill menu.

MENU:
http://www.gerrysgrill.com/ph/main.php?go=menu&show=New!

“We want to see first how Filipinos and Singaporeans will respond to our restaurant and cooking before we expand even further in the country,” Jose stated.

Gerry’s Grill to open first Singapore branch

source: http://www.manilatimes.net/index.php/business-columns/31813-gerrys-grill-to-open-first-singapore-branch


Homegrown restaurant Gerry’s Grill will set up its first branch in Singapore next month.

In a briefing, Gerry Apolinario, owner of the popular Filipino restaurant chain, said Gerry’s Grill will open a branch at the Marina Bay Sands in Singapore on December 1. Apolinario said his restaurant was selected by a big Singaporean restaurant group as the “best representation of Philippine cuisine,” so Gerry’s Grill was provided space at the food court of the 55-storey, three-tower hotel.

Marina Bay Sands is reputedly the world’s most expensive integrated resort and casino.

Best-sellers like sisig, crispy pata and grilled pusit will be offered in the new offshore branch and a Filipino cook will man the kitchen to ensure that its offerings will stay true to the flavors that restaurant is known for, Apolinario said.

He said the first Singapore branch hopefully would open doors for expansion in the island-state, which has a sizeable Filipino population.

“We are confident that Filipino cuisine is very much accepted internationally,” Apolinario said.

Gerry’s Grill currently has two branches in the US, both in the state of California. The restaurant owner hopes to bag joint venture agreements with investors as he eyes three additional branches in the same state by next year.

“Because of the crisis, we slowed down a little bit. Hopefully, the opening of the Singapore branch will be the start of better things to come,” Apolinario said.

Up to four-fifths of the restaurant chain’s regular customers in the US are Filipino-Americans.

Apolinario also wants to introduce Gerry’s Grill to other markets with Filipino communities like Australia and Canada, as well as other neighboring Asian countries such as China and Thailand.

Gerry’s Grill currently has 42 branches—both company-owned and joint ventures—all over the Philippines.

Its 43rd branch, which would soon be opened in Boracay, is the lone local branch to start operating this year, the owner said.

However, Filipinos’ belt-tightening has eased and they have started dining out again.

“There was a little bit of a slump for a while, but things are getting better,” Apolinario said.

Next year, eight branches would open, including one each in Baguio City, Sta. Rosa City in Laguna, Iloilo and Davao.
BEN ARNOLD O. DE VERA